The BETASHORTS shorts franchise for the elite training consumer. “Beta” is always a version and constant work in progress. The three silos or iterations in the franchise are defined as strong, fast, and alive. TRAIN NAKED conveys a state of mind which is ultimately uninhibited and an athlete can let training be the main focus. Specifically in this season, I was given the opportunity to design the mens training shorts and hoodies, some which are included in the last page on the product lay down shot.
My design proposal for a mens mountain trail running range for Adidas Terrex.
Reebok Spartan Race SS15
The Reebok Spartan Race apparel collection was designed and created for Spring/Summer 2015, in collaboration with design, graphics at Reebok, Int. Ltd.
Inspiration for my thesis collection originated from urban bicycling, as the first look includes a ripstop dress with a removable backpack component. The second look in the collection makes a statement of the performance market transitioning into a lifestyle market. The combination of the raglan and set-in sleeves provides a natural ventilation system for the wearer. The interior component of the windbreaker complements the tailored transparent shell, with bust darts and classic collar.